Retail

The future of retailing requires that businesses adapt to changing consumer needs and use intelligence to drive repeat shoppers at both online and offline channels. With ESR Technologies, you can keep pace with your customers and transform the way you do business. ESR Technologies allows you to create a unified view of your information that delivers economic value to your whole business, from in-store operations to marketing to corporate strategy to B2B, and B2C eCommerce.

ESR's advanced search and retrieval technology enables you transform the economics of retail with innovative leadership in technology and delivering measurable results.

Retail Challenges

• Manage rapid content growth from various content types and sources, including customer generated content.
  
  
• Maintain customer and site visitor loyalty.
  
  
• Increase site traffic and customer conversation rate.
  
  
• Need to evaluate external market and customer information together with internal sales and support data to better understand customer motivations and preferences in order to better align with products and services offerings.
  
  
• Need to constantly innovate and provide value to customers.
  
  
• Need actionable intelligence to reach individual customers through the preferred channel, with optimum pricing and customized product and service bundles that drive repeat business.

ESR Technologies Solution

ESR Plasma offers you, Retail companies, the ability to effectively aggregate, integrate, index, enrich, and organize your products and services content to your customers. Your customers gain an enjoyable experience in finding the products and services they need and make happy purchase decisions. As a result, your brand is strengthened, your online and offline revenues are increased, and your customer loyalty is improved.

Key ESR technologies

Connectivity

• ESR Plasma offers a wide range of connectors to help you connect to different types of data sources, structured and unstructured.
  
  
• ESR Plasma helps you incorporate data from wiki, blogs, and other social networking services to help you better understand customer preferences or complaints.
  
  
• ESR Plasma offers disk and web crawlers to help you connect not only internal data, but also content from partner sites or the World Wide Web for more comprehensive and real time partner opportunities or competitive analysis.

Search and Retrieval

• ESR Plasma includes Natural Language Processing (NLP), Automatic Query Guidance, and Real-Time Predictive Query to help improve your customer query experience.
  
  
• ESR Inductive Learning Engine offers the ability to learn your industry language and helps drive Automatic Classification and Taxonomy Generation, Automatic Clustering Contextual Search, resulting in excellent search results with high relevancy and recall.
  
  
• ESR Plasma Content Integration Studio provides you the ability to include business logic and workflow modules in your Retail search application. Functionalities like boost and block, real-time promotion, and recommendation can be easily implemented to help increase purchase size and customer satisfaction.

Web 2.0, Collaboration

• ESR Plasma embraces Web 2.0 by providing connectivity to collaborative services such as wikis, blogs and any other user feedback services and adding elements like tagging and annotating results and sharing searches helping you gain more customer and business insight and increasing the value of collaboration with your user community.

Analytics

• ESR Plasma Command Center includes query logs and monitoring tools for you to understand your customers' search activities and gain more customer insight.
  
  
• ESR Web Crawler provides you the ability to crawl industry sites as well as your competitor sites to help you gain more market and customer insight.

Administration

• ESR Plasma offers easy configuration and installation to help you design, implement, and deploy your search quickly and efficiently.
  
  
• ESR Plasma offers robust security integration, including single sign-on authentication and authorization against a wide range of security protocols such as LDAP and Active Directory. At the same time, it is configurable and customizable to support single sign-on with homegrown and legacy security systems. The open availability of source code and tens of thousands of production deployments worldwide ensure that security issues are rapidly identified and resolved.

For more detailed information regarding ESR Technologies offering, please contact ESR Sales.

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